What is a National Ad Campaign?

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Doctor's Natural - Grapavin

Here are a couple questions I got asked, enjoy. Question 1: What is the difference between a national spot and a local spot? Answer:  That’s a hard question to answer.  When you produce a television spot or commercial there are so many elements that go into it normally.  It just seems like with a national spot you have to really care about the details.   There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level.  Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not … [Read more…]

Dubs or Duplication

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Dubs—Dubs—Dubs—Dubs It was Dub day yesterday at the old office. Adventures in Conservation It is funny how projects wind up in your lap.  Sometimes you work, fight, and even beg to get work into the office.  Other times it just winds up at your doorstep.  This project was a really simple set of copies for a nature show that a friend of mine (Keith Goodman) is producing.  Check out the promo piece on there website.if you are into fishing and or the environment. Click Here to View the Demo Marcus Jansen “A Painters Allegory” Marcus Jansen’s project was one that we worked with a bunch of different people and I wound … [Read more…]