EJC Productions started when company founder Edward Clay was just 14. He was so hooked on video that he took a job working 2nd and 3rd shift doing AV at a hotel so he could learn the craft. In over two decades since, he has continuously worked in some sort of video/TV-related position.
His entire professional life has been TV and video.
What’s YOUR message, and how can we help you deliver it?
The first thing everyone asks about a video project is,”What does it cost?” Actually that’s the second thing. It occurs after they think about how cool it would be to make a video, then realize that this could be an expensive adventure. That said, here are a couple things to think about when pricing out a video project.
1) What do you want it to look like?
If you want it to look really decent then be prepared to spend anywhere from $5000 – $100,000 or more on a quality camera. Local spots usually look homemade; some look slightly more polished.
2) Who do you want in it? Tom Hanks rarely voices spots anymore. But, Mario Lopez may be free for the right price.
3) Where do you want to shoot? A beach house is always a blast to use as a location, but they are usually around $3000 to $5000 to rent. Unless you have a friend.
4) With whom are you competing? If your competition is a smaller no name shop who doesn’t advertise, then you really don’t need to spend $100k to make something breathtaking. But, if you’re going against a larger organization, better pony up the cash or they will Crush You.
5) Why are you using video? There are so many different uses for video. If you don’t know what you are going to do with it then you don’t know how much you should spend. Web videos can cost less then commercials. But they can also cost more.
Ultimately, what’s your message? If you can answer that question, then you’re already on your way to an exciting creation. Can’t wait to see it!
So Edward had this idea to do a video starring…himself, discussing why a video is the best way to deliver your message. He was all excited about this vision stuck in his brain. (You know how those artistic types are.) So he gathered a couple of producers, copped a favor from a hotel owner friend for a location, and proceeded to do about a thousand takes of “What’s in a Message?” I stopped by with our boys to say hi and sure enough, Matthew ends up on camera doing the shtick himself. (I think he was better than Daddy, but don’t tell Ed that.) Thing is, the kids were on day two of summer vacation. Matthew had serious bedhead since school was finally over and I just. Didn’t. Care. I should have figured he would end up with a role. In an old soccer shirt, no less. So soccer shirt bedhead rips a version of the read and we depart, leaving the guys to do their thang. Four hours later my husband comes home, exhausted and exhilarated about the possibilities of the piece.
Why a demo?
Then a friend of mine @ Camera’s International Matt Mayes, asked me to cut a demo for an upcoming project. I did it but again, didn’t put too much regard into it. Where we live budgets are really low. Why would I want to show that material off?, but things had changed since the last time I had done a demo. My brain didn’t realize that……..
If you want to be in the world of excellence and creative freedom, then your work needs to represent that. (Thanks David Sowers @ DASO photo) Bust your rear end, work harder and then when it’s time the right person will see your work and you will be moved. You need to look like you belong where you’re going. Kind of like dressing for success.
That brings us to today. I emailed that reel to a colleague whom I respect in the industry as he asked me to send it. His reply has really rocked my world in that he said that the pieces were very well produced and that we do excellent work.
This sparked my thoughts, that how can you transition from where you are currently located in life, to where you desire to go, if what you’re currently doing doesn’t look like where you want to be going.
After all that talk, here is our demo?
Today over 500 slick autos were here in Naples…. Here are a few pics of the day.
I ran into a production buddy of Rodney Yergan. He does a show called restoration time. Restoration Time TV imagine the restoration done on these cars… He parallels that to people and there lives… It’s good stuff.
I guess on a side note, when you look at the attention to detail on these cars, you understand why the cost so much. Same goes for the most part with creating media. People always say why does it cost so much? Because the difference is in the details and the final polish. Which costs more if you really want the project to shine. Otherwise, it’ll be just ok.
|Julie checking out this Ride.|
|I will own one of these.|
|Julie and Josh Checking out the old Shelby.|