Video & SEO – Click to learn more

As surfers of said web, we want what we want and we want it at the top of the list when we google it. What influence, when your company name becomes a verb! So how do you get your site/page at the top of the list, or at least on the first page? Because that’s it, you know. The only links that matter are in the top half of the page. From mid-page on, they’re deemed just not worthy. Search your soul, young Jedi and you’ll find this to be true. If we even have to (gasp!) scroll to the bottom of the page to find a link, its probably not the best one. And forget the next page! I just got a bunch of links that didn’t work, why should I even bother? I’ll just try a new search. 

PeopleAs part of the minions fighting for attention, your SEO needs to be on the money, spot on and more of those euphemisms for saying EXACTLY what needs to be said, in as many ways as possible, so the spiders pick up on it and display it to those looking. If you’ve got a video, then you’re in luck. All sources are saying that the masses are loving to click on that little arrow, with all that high speed connection and lo-wait time to watch the little diddy. 

Little is the key word right here. Lo attention span theatre demands that any video that is lucky enough to be clicked on better be no more than three minutes or we’re gone. So much more to read, Facebook page to be checked, you know. Hmmm, Facebook…be right back….

Ok just had to see how many “likes” I got on the cute pic of my kids I posted yesterday. Hey we have priorities. 

So how can your site get to the coveted top slot on the Google searches? Embed a video! Now that that’s done, read up on best practices for SEO optimization. Search Engine Land and SEO Book are good places to get information. Figure out your keywords and repeat them often, and cleverly, within your page text. 

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