Visual vs Auditory Marketing

How many people actually listen to the ads on the radio? I know I don’t! As soon as I hear that commercial I am on to the next station and not stopping until I hear a song. Think about it, would you rather hear something or actually watch something? What do you remember more? A commercial you saw on TV or an ad you heard on the radio?

After pondering this for quite some time I decided to do some research on visual vs auditory memory. According to the Proceedings of the National Academy of Sciences of the United States of America, auditory recognition memory is inferior to visual recognition memory.

Dr. Roger Remington states,

“Our capacity to store visual patterns for later recognition is remarkable, so if I had to choose between the two alternatives I would say the simple answer is that visual information is remembered better.”

Take a moment and think…. If you are going to promote yourself or your business what are people going to remember?

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