Structure Medical Video

EJC Productions created a marketing and promotional video for Structure Medical, a medical parts manufacturing company. The video was shot on location at their two facilities in Mooresville, North Carolina, and Naples, Florida.

We used Canon c-300 and 5d cameras, along with various dolly and grip gear and kino flo lightings for optimal representation.

Addicted to Video

EJC Productions started when company founder Edward Clay was just 14. He was so hooked on video that he took a job working 2nd and 3rd shift doing AV at a hotel so he could learn the craft.  In over two decades since, he has continuously worked in some sort of video/TV-related position.

His entire professional life has been TV and video.  

What’s YOUR message, and how can we help you deliver it? 


Creating a video – think about the price

The first thing everyone asks about a video project is,”What does it cost?”  Actually that’s the second thing.  It occurs after they think about how cool it would be to make a video, then realize that this could be an expensive adventure.  That said, here are a couple things to think about when pricing out a video project.

1) What do you want it to look like?
If you want it to look really decent then be prepared to spend anywhere from $5000 – $100,000 or more on a quality camera.  Local spots usually look homemade; some look slightly more polished.

2) Who do you want in it?  Tom Hanks rarely voices spots anymore.  But, Mario Lopez may be free for the right price.

3) Where do you want to shoot?  A beach house is always a blast to use as a location, but they are usually around $3000 to $5000 to rent.  Unless you have a friend.

4) With whom are you competing?  If your competition is a smaller no name shop who doesn’t advertise, then you really don’t need to spend $100k to make something breathtaking.  But, if you’re going against a larger organization, better pony up the cash or they will Crush You.

5) Why are you using video?  There are so many different uses for video.  If you don’t know what you are going to do with it then you don’t know how much you should spend.  Web videos can cost less then commercials.  But they can also cost more.

Ultimately, what’s your message? If you can answer that question, then you’re already on your way to an exciting creation. Can’t wait to see it!

CB AIr Shoot

The Everglades are a blast to shoot in.  So many options, so many ideas.  Riding on an airboat floating through sawgrass.  It’s actually pretty cool, it’s always pretty cool.  Here is a shot from the shoot.  Video to come.  http://www.cbairboatrides.com/  Awesome airboat rides too..

Hanging off Cliff

Florida is hot

Quick couple of warnings for doing production in the summer in Florida.

1) Water – To drink
2) Towel for water, dripping from your face.
3) Dryer for water in between your lenses on the camera
4) Mosquito Repelant
5) Extra Shirt – for water that has built up on your body
That’s about it.   Good Luck, Shoot hard.

Photos for Fun

Here are a couple shots we recently took with our little point and shoot.
Passion Fruit Vine
Moon 05-06-2012 through telescope
Moon 05-06-2012 through telescope
Moon 05-06-2012 through telescope
Tough Shot