What is a National Ad Campaign?

posted in: Blog, Video Production | 2

Here are a couple questions I got asked, enjoy. Question 1: What is the difference between a national spot and a local spot? Answer:  That’s a hard question to answer.  When you produce a television spot or commercial there are so many elements that go into it normally.  It just seems like with a national spot you have to really care about the details.   There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level.  Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not … Continued