What’s in a Message? – behind the scenes…by Julie

posted in: Blog, Video Production | 0

So Edward had this idea to do a video starring…himself, discussing why a video is the best way to deliver your message.  He was all excited about this vision stuck in his brain. (You know how those artistic types are.) So he gathered a couple of producers, copped a favor from a hotel owner friend for a location, and proceeded to do about a thousand takes of  “What’s in a Message?”  I stopped by with our boys to say hi and sure enough, Matthew ends up on camera doing the shtick himself.  (I think he was better than Daddy, but don’t tell Ed that.) Thing is, the kids were on … Continued

What is a National Ad Campaign?

posted in: Blog, Video Production | 2

Here are a couple questions I got asked, enjoy. Question 1: What is the difference between a national spot and a local spot? Answer:  That’s a hard question to answer.  When you produce a television spot or commercial there are so many elements that go into it normally.  It just seems like with a national spot you have to really care about the details.   There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level.  Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not … Continued

What’s a demo?

posted in: Blog, Video Production | 0

Why a demo?  Then a friend of mine @ Camera’s International Matt Mayes, asked me to cut a demo for an upcoming project.  I did it but again, didn’t put too much regard into it.   Where we live budgets are really low.  Why would I want to show that material off?, but things had changed since the last time I had done a demo.  My brain didn’t realize that…….. If you want to be in the world of excellence and creative freedom, then your work needs to represent that.  (Thanks David Sowers @ DASO photo)  Bust your rear end, work harder and then when it’s time the right person will see your work … Continued

Social Media: why would I need to do that?

posted in: Blog, Website Creation | 0

Uh.. because almost 500 million have smart phones. And 500 million people with mobile connectivity aren’t using the traditional models. Plus Facebook has 500 million members. I mean come on.. I’m sure you can figure a way to use this tool to get more people in your door or can you? Data for those of you to check out. http://www.gartner.com/it/page.jsp?id=1622614 http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Explanation of what means what Photo credit http://instagr.am/p/nm695/