What is a National Ad Campaign?

posted in: Blog, Video Production | 2

Here are a couple questions I got asked, enjoy. Question 1: What is the difference between a national spot and a local spot? Answer:  That’s a hard question to answer.  When you produce a television spot or commercial there are so many elements that go into it normally.  It just seems like with a national spot you have to really care about the details.   There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level.  Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not … Continued

A Day in a the Studio

posted in: Blog, Video Production | 0

Today we worked with a Doctor’s Natural to produce a series of national spot for several of their products.  I will post the final spots in a couple weeks. Many thanks to Flip Minott, Hank Sorrick, Matt Mayes, J. Cruz and the great Holly Pergola. I have to say how much fun it is to do a project when you have an excellent team. Here are some shots of the day. Hank acting like he’s working J got the light pointed in the right spot now  he’s trying to figure out how to get down.. The team making the flowers look AWESOME!!! They thought the one on the right was too … Continued

What’s a demo?

posted in: Blog, Video Production | 0

Why a demo?  Then a friend of mine @ Camera’s International Matt Mayes, asked me to cut a demo for an upcoming project.  I did it but again, didn’t put too much regard into it.   Where we live budgets are really low.  Why would I want to show that material off?, but things had changed since the last time I had done a demo.  My brain didn’t realize that…….. If you want to be in the world of excellence and creative freedom, then your work needs to represent that.  (Thanks David Sowers @ DASO photo)  Bust your rear end, work harder and then when it’s time the right person will see your work … Continued