Live Event Production

Over the years I’ve had the privilege of workings hundreds of live events. I’m at home with an all access pass. When I look at the show I see everything you are not supposed to see.
Blondie @ Hard Rock Live  3-26-2012
 I love seeing the drum tech hiding behind the speaker stack, look to the right behind the amps.  

To see the artist mad at the monitor technician for not setting the mix properly, the lighting miscue.

I want to say I see it all but of course I get sucked into the show.
  Though my eyes still drift to the dark corners of the set, where no light is. And I see the roadie or stage tech fixing a cable, or moving a light. After all, that was me many moons ago. I lived, and loved that world.
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Yet, the oddest place I find myself now is in the audience at a live event.
It’s more fun to see the concept come to life.
To say hey, I want to do this.. Then to create it and then watch the other people enjoy the show.

A Day in a the Studio

Today we worked with a Doctor’s Natural to produce a series of national spot for several of their products.  I will post the final spots in a couple weeks.
Many thanks to Flip Minott, Hank Sorrick, Matt Mayes, J. Cruz and the great Holly Pergola.
I have to say how much fun it is to do a project when you have an excellent team.
Here are some shots of the day.
Hank acting like he’s working
J got the light pointed in the right spot
now  he’s trying to figure out how to get down..
The team making the flowers look AWESOME!!!
They thought the one on the right was too small.
Magically we have two.. size matters.
Talent standing for the first shot.
Flip walking somewhere to move something.
Hank making sure the light doesn’t move.  Wait it’s on a stand.
There’s Hank again. (don’t get in the shot)
I actually didn’t see this get taken.
Please can’t we actually make some video happen..
Holly making magic happen!!!
Everything in video is an illusion.. Holly is one of the magicians.
Stills and Video (Multi-tasking)
This Photo is with a low end still camera, Imagine how the
video is going to look
Why do I look so serious?
Love the colors..
Quick shot of the camera’s that Matt ran at the shoot.
Porn for the geeks.  20  to 100  f2.1
Prepping for the big scene.

So many times people don’t think they have the budget to spend in creating the marketing they want.  Here is a tip, surround yourself with a team that is willing to give 110% and in the end everyone will be happy.  The true value is in the team and with a team comes an investment.

 I will post some other pics tomorrow when I pull the hi res still into the computer.
Question?  Post a comment. In theory I will get a message and reply back.