The first thing everyone asks about a video project is,”What does it cost?” Actually that’s the second thing. It occurs after they think about how cool it would be to make a video, then realize that this could be an expensive adventure. That said, here are a couple things to think about when pricing out a video project.
1) What do you want it to look like?
If you want it to look really decent then be prepared to spend anywhere from $5000 – $100,000 or more on a quality camera. Local spots usually look homemade; some look slightly more polished.
2) Who do you want in it? Tom Hanks rarely voices spots anymore. But, Mario Lopez may be free for the right price.
3) Where do you want to shoot? A beach house is always a blast to use as a location, but they are usually around $3000 to $5000 to rent. Unless you have a friend.
4) With whom are you competing? If your competition is a smaller no name shop who doesn’t advertise, then you really don’t need to spend $100k to make something breathtaking. But, if you’re going against a larger organization, better pony up the cash or they will Crush You.
5) Why are you using video? There are so many different uses for video. If you don’t know what you are going to do with it then you don’t know how much you should spend. Web videos can cost less then commercials. But they can also cost more.
Ultimately, what’s your message? If you can answer that question, then you’re already on your way to an exciting creation. Can’t wait to see it!