Uh.. because almost 500 million have smart phones. And 500 million people with mobile connectivity aren’t using the traditional models. Plus Facebook has 500 million members. I mean come on.. I’m sure you can figure a way to use this tool to get more people in your door or can you? Data for those of you to check out. http://www.gartner.com/it/page.jsp?id=1622614 http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Explanation of what means what Photo credit http://instagr.am/p/nm695/