We had a blast making this mashup of everyone else’s parodies on Carly Rae Jepson’s 2012 smash “Call Me Maybe”. Seriously, watch it. We had fun making it.Our video wall mashup throws together the Harvard baseball team, Obama/Romney, Cookie Monster and no doubt the most popular one, Star Wars.
The first thing everyone asks about a video project is,”What does it cost?” Actually that’s the second thing. It occurs after they think about how cool it would be to make a video, then realize that this could be an expensive adventure. That said, here are a couple things to think about when pricing out a video project.
1) What do you want it to look like?
If you want it to look really decent then be prepared to spend anywhere from $5000 – $100,000 or more on a quality camera. Local spots usually look homemade; some look slightly more polished.
2) Who do you want in it? Tom Hanks rarely voices spots anymore. But, Mario Lopez may be free for the right price.
3) Where do you want to shoot? A beach house is always a blast to use as a location, but they are usually around $3000 to $5000 to rent. Unless you have a friend.
4) With whom are you competing? If your competition is a smaller no name shop who doesn’t advertise, then you really don’t need to spend $100k to make something breathtaking. But, if you’re going against a larger organization, better pony up the cash or they will Crush You.
5) Why are you using video? There are so many different uses for video. If you don’t know what you are going to do with it then you don’t know how much you should spend. Web videos can cost less then commercials. But they can also cost more.
Ultimately, what’s your message? If you can answer that question, then you’re already on your way to an exciting creation. Can’t wait to see it!
So Edward had this idea to do a video starring…himself, discussing why a video is the best way to deliver your message. He was all excited about this vision stuck in his brain. (You know how those artistic types are.) So he gathered a couple of producers, copped a favor from a hotel owner friend for a location, and proceeded to do about a thousand takes of “What’s in a Message?” I stopped by with our boys to say hi and sure enough, Matthew ends up on camera doing the shtick himself. (I think he was better than Daddy, but don’t tell Ed that.) Thing is, the kids were on day two of summer vacation. Matthew had serious bedhead since school was finally over and I just. Didn’t. Care. I should have figured he would end up with a role. In an old soccer shirt, no less. So soccer shirt bedhead rips a version of the read and we depart, leaving the guys to do their thang. Four hours later my husband comes home, exhausted and exhilarated about the possibilities of the piece.
The Everglades are a blast to shoot in. So many options, so many ideas. Riding on an airboat floating through sawgrass. It’s actually pretty cool, it’s always pretty cool. Here is a shot from the shoot. Video to come. http://www.cbairboatrides.com/ Awesome airboat rides too..
People often ask, why video? I need them to understand that video is a phenomenal tool to motivate the audience to either purchase your brand or to buy your product. Take a look at most media today and you will see that video is usually included as a persons marketing venture. Remember marketing is the outward push from your company towards the consumer. Sales is the inward response from the consumer towards the business.
Here are a couple questions I got asked, enjoy.
Question 1: What is the difference between a national spot and a local spot?
Answer: That’s a hard question to answer. When you produce a television spot or commercial there are so many elements that go into it normally. It just seems like with a national spot you have to really care about the details. There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level. Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not skimp on the items you normally have to which makes the entire production go much smoother. Plus your able to deliver a quality product the client is happy with.
Question 2 Why do people choose to do a video based commercial vs audio or print?
Answer: The majority of our country can both see and hear, statistically speaking people who both see something visually and hear it aurally are going to do what they are told to do. If you just use one of the senses like, radio (hear), or print (see), you don’t have the reinforcement of both. Plus the emotions you can convey with moving pictures can motivate the audience in ways print and radio have a very hard time doing today.
Question 3 What style of camera did you use and why?
Answer: We used the Sony F:3 camera with a Cooke 50-200 lens. We choose the F3 for two reasons. 1) We wanted a camera that could put out a broadcast look without paying the cost to rent a Alexia or Red or other expensive digital camera. 2) We wanted a camera that would shoot film lenses and have a shallow depth of field. The F3 has a super 35 sensor which allow us to achieve both.
Question 4 What did you use for post production and why?
Answer: We used Adobe Premiere 5.5 plus After Effects 5.5. For our post process. The reason why is that we have learned over the years that the programs are all similar in function but the driver/editor is truly the key in creating a product that is polished and professional. If the editor doesn’t know how to think like an editor they are just a button pusher.
Question 5 What does the final pieces look like?
Answer: Well, click on the links below and you can see. I think we created exactly what the client was looking for. They wanted a direct response piece that would drive people to purchase the products they are selling. I think they have a high quality product, (we are using them ourselves) and support what they stand for. Take a look and shoot me a note on your thoughts.
|Hank acting like he’s working|
|J got the light pointed in the right spot
now he’s trying to figure out how to get down..
|The team making the flowers look AWESOME!!!|
|They thought the one on the right was too small.
Magically we have two.. size matters.
|Talent standing for the first shot.|
|Flip walking somewhere to move something.
Hank making sure the light doesn’t move. Wait it’s on a stand.
|There’s Hank again. (don’t get in the shot)|
|I actually didn’t see this get taken.|
|Please can’t we actually make some video happen..|
|Holly making magic happen!!!|
|Everything in video is an illusion.. Holly is one of the magicians.|
|Stills and Video (Multi-tasking)|
|This Photo is with a low end still camera, Imagine how the
video is going to look
|Why do I look so serious?|
|Love the colors..|
|Quick shot of the camera’s that Matt ran at the shoot.|
|Porn for the geeks. 20 to 100 f2.1|
|Prepping for the big scene.|
So many times people don’t think they have the budget to spend in creating the marketing they want. Here is a tip, surround yourself with a team that is willing to give 110% and in the end everyone will be happy. The true value is in the team and with a team comes an investment.