Visual vs Auditory Marketing

Visual vs Auditory Marketing How many people actually listen to the ads on the radio? I know I don’t! As soon as I hear that commercial I am on to the next station and not stopping until I hear a song. Think about it, would you rather hear something or actually watch something? What do you remember more? A commercial you saw on TV or an ad you heard on the radio? After pondering this for quite some time I decided to do some research on visual vs auditory memory. According to the Proceedings of the National Academy of Sciences of the United States of America, auditory recognition memory is … [Read more…]