Visual vs Auditory Marketing

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Visual vs Auditory Marketing How many people actually listen to the ads on the radio? I know I don’t! As soon as I hear that commercial I am on to the next station and not stopping until I hear a song. Think about it, would you rather hear something or actually watch something? What do you remember more? A commercial you saw on TV or an ad you heard on the radio? After pondering this for quite some time I decided to do some research on visual vs auditory memory. According to the Proceedings of the National Academy of Sciences of the United States of America, auditory recognition memory is … Continued

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