Naples Video Production Company Wins

 

EJC Productions has been awarded first prize in the “Firehouse Cooks” video contest for Allrecipes.com, held by Zooppa.com. The video stars East Naples Fire Dept. Lieutenant Craig Weinbaum preparing a healthy meal of grilled chicken topped with arugula salad, with quinoa and grilled asparagus on the side. EJC Productions, with assistance from Hank Sorrick and Flip Minott, was among over 25 entrants for this national contest, and also won an award for Best Early Entry in September 2012.IMG_1254

View the winning video:

Final Winning Video

As part of Zooppa.com’s commitment to the community, $1,000 will be donated to a local charity. Weinbaum and EJC Productions have chosen St. Matthew’s House as the recipient of this gift for their work with those in need in our community. Please contact Julie Clay for more information about EJC Productions, 239-572-0266.

This story is contributed by a member of the community and is neither endorsed nor affiliated with Naples Daily News.

Visual vs Auditory Marketing

Visual vs Auditory Marketing

How many people actually listen to the ads on the radio? I know I don’t! As soon as I hear that commercial I am on to the next station and not stopping until I hear a song. Think about it, would you rather hear something or actually watch something? What do you remember more? A commercial you saw on TV or an ad you heard on the radio?

After pondering this for quite some time I decided to do some research on visual vs auditory memory. According to the Proceedings of the National Academy of Sciences of the United States of America, auditory recognition memory is inferior to visual recognition memory.

Dr. Roger Remington states,

“Our capacity to store visual patterns for later recognition is remarkable, so if I had to choose between the two alternatives I would say the simple answer is that visual information is remembered better.”

Take a moment and think…. If you are going to promote yourself or your business what are people going to remember?

Avi’s ABC’s

This is a video we created for little kids.  We wanted something for our children that lined up with principles we wanted.  We have a bunch of other merchandise.  Plus we will be launching a new web site soon.