What is a National Ad Campaign?

posted in: Blog, Video Production | 2

Here are a couple questions I got asked, enjoy. Question 1: What is the difference between a national spot and a local spot? Answer:  That’s a hard question to answer.  When you produce a television spot or commercial there are so many elements that go into it normally.  It just seems like with a national spot you have to really care about the details.   There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level.  Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not … Continued

What’s a demo?

posted in: Blog, Video Production | 0

Why a demo?  Then a friend of mine @ Camera’s International Matt Mayes, asked me to cut a demo for an upcoming project.  I did it but again, didn’t put too much regard into it.   Where we live budgets are really low.  Why would I want to show that material off?, but things had changed since the last time I had done a demo.  My brain didn’t realize that…….. If you want to be in the world of excellence and creative freedom, then your work needs to represent that.  (Thanks David Sowers @ DASO photo)  Bust your rear end, work harder and then when it’s time the right person will see your work … Continued